So then what I did was I looked at it and I was like, okay, I obviously have to make this so easy that you have no option but to achieve this, so I told you about vouchers I told you about brushes and and as I show you, issue the magazine, the online magazine, twenty dollars a month and limited unlimited publishing.
Or maybe they just didn't wanna you know, I don't know why I don't know how many people actually actively did it over the last two months, even when I see it in new york that I'm coming back in january with haley bartholomew to showyou visual marketing to make you accountable for the marketing program that you should have written then I do want to know how many people did that magnin pain and made it accountable and made themselves accountable in the studio.
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Now you can imagine I get hundreds of emails a day, you know that I've told you that kid, do you know how many people sent me pds that they designed? Um when I first put that out in new york, but then I really wanted you to push ups, you know, how many people seem bpd ifs too? Are you all see me glamour shots to critique, but two of you send me a pdf too, and I looked at that and I thought, ok, did I not communicate that? What are they doing it? And they just didn't want to show me or maybe they're not proud of it. They're back, they're on my website, and if they like what they see, then it stands to reason they're going to stay in their website and watch more videos because I now have a video page and I'm a video page, I have seven videos, but that's going to build into a gallery of videos and that gallery of videos one hundred percent longer on your website, then if you have no videos, well, just keep bringing people back to my sight time and time again, however coming beggar step because I don't want to take you up to videos if you can't do them, haven't got them can't afford them and all the other excuses I want to come back to step one step one for mai is creating that. So the search engine, of course, goes from my email back to my website. Now I give my priceless don't get me wrong the price list exists on the last page, but it also exists with my philosophy which is the poem that I use in my ever tightening and so ever started to send out this pdf obviously samonas tells a story and I shut that behind the scenes and then haley shot the video for it and then obviously, what happens then is at the end ofthe the email they can link to haley video, which takes them directly to my website, where I haven't beated the video that plays on the mere that is, it exists on the mir it's embedded in my website. Listen, listen half of your visual information or your visual seventy five percent in forty eight hours still can recall most of it, but the idea is is that you've got to connect and sell the experience so even without visual product like audiovisual product like a link that that I send out I was sending this so in my first port of call is to give a visual reference to what I do is it pdf so I made the priceless mohr about the images in the experience and less about the money. Okay, nobody remembers your text information they remember.
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S why visual mac ring will help you endlessly because it will give them an inside into who you are it will give them an insight into your studio it will help them connect to like you and all the rest of it but if before you get even dead opportunity, you have to send back some marketing and their email that will stop them and make them read it now the biggest problem is that people get three seconds to open an email now and so what you're doing is you're sending these big woody emails of priceless and you're not sending anything visual and you're a visual communicator, so you're sending backwards and words will get you nothing. They don't know about your experience and that'. Last time I showed my marketing plan I talked about the pdf booklet the pdf booklet is what you advertise your studio within somebody emails you so you can reference somebody to your show reels but the pdf booklet is also you know, it's something that goes out on email that's not a price list and I know that I've worked in a portrait and awaiting studio for most of my life my adult life from eighteen, two forty I was in a portrait studio and I know that the first thing people ring asked for when they ring my studio is how much does it cost now? I always had a problem with this because when people would train me they would train me to say, but how did you hear about us? And as I answer the question, how much does it cost? So now we have email and the phone doesn't ring it's match everybody contact you via email because then you don't get a sales pitch and then all of a sudden you're pitching on price only because they don't know about you. Designing Marketing Pieces with Templates
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